Off-Page SEO & Links

Press Release

Quick Definition

A press release is a formal announcement distributed to journalists and media outlets, often picked up by news sites and trade publications.

In context

Modern press releases are weakest as a link building tactic — most syndicated PR links are nofollow and from low-authority sites. Use press releases for genuine news worth covering, not for SEO link bait.

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Related terms

URL Rating (UR)

URL Rating is Ahrefs's per-page version of Domain Rating — a 0–100 score for individual page backlink strength.

Link Equity Flow

Link equity flow describes how PageRank-style authority moves through a site's internal link graph — concentrating on pages with many incoming links and dispersing thinly on orphaned pages.

Co-Citation

Co-citation occurs when two sites are mentioned in the same article without linking to each other, signalling topical association to search engines.

Citation Flow

Citation Flow is Majestic's 0–100 metric measuring the quantity of links pointing to a page or site.

Link Insertion (Niche Edits)

Link insertion is the practice of adding a backlink to an already-published, indexed article on a third-party site — typically negotiated with the site owner, sometimes paid.

Link Velocity Spike

A link velocity spike is a sudden increase in inbound links over a short period, sometimes triggered by viral content or PR coverage.

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