Off-Page SEO & Links

Digital PR

Quick Definition

Digital PR uses traditional public relations tactics (press releases, journalist outreach, expert commentary) specifically to earn backlinks and brand mentions from major publications.

In context

Digital PR is the most effective path to high-authority editorial links in 2026. Tools like Connectively (formerly HARO), Featured.com, and direct journalist outreach can land Toronto businesses in The Globe and Mail, BlogTO, and trade publications.

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Related terms

Editorial Link

An editorial link is a backlink earned naturally because a publisher chose to link to your content as a citation or reference.

Link Velocity

Link velocity is the rate at which a site acquires new backlinks over time.

Resource Page

A resource page is a curated list of useful links on a specific topic, often hosted by industry associations, universities, or authoritative blogs.

Broken Link Building

Broken link building finds dead links on relevant sites and offers your content as a replacement.

Anchor Text Distribution

Anchor text distribution is the mix of different anchor text types (branded, exact-match, partial-match, generic) across your inbound links.

Link Insertion (Niche Edits)

Link insertion is the practice of adding a backlink to an already-published, indexed article on a third-party site — typically negotiated with the site owner, sometimes paid.

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