Off-Page SEO & Links
Anchor Text Distribution
Quick Definition
Anchor text distribution is the mix of different anchor text types (branded, exact-match, partial-match, generic) across your inbound links.
In context
Healthy distributions are anchor-diverse: roughly 40–60% branded, 20–30% generic, 10–20% partial-match, and only a small portion exact-match. Heavy exact-match anchor profiles look unnatural and can trigger Penguin-style penalties.
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