Off-Page SEO & Links

Link Juice

Quick Definition

Link juice (informal term) refers to the ranking authority that flows through a link — the same concept as link equity.

In context

The term comes from Google's original PageRank algorithm. Modern Google uses many signals beyond simple PageRank, but the concept of authority flowing through links remains central to how SEO works.

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Related terms

Link Velocity Spike

A link velocity spike is a sudden increase in inbound links over a short period, sometimes triggered by viral content or PR coverage.

Link Equity Flow

Link equity flow describes how PageRank-style authority moves through a site's internal link graph — concentrating on pages with many incoming links and dispersing thinly on orphaned pages.

Backlink

A backlink is a link from another website to yours. Backlinks remain one of the top three ranking signals.

Toxic Backlink

A toxic backlink is one that could potentially harm rankings — links from spam sites, link farms, hacked sites, or sites unrelated to your industry.

Brand Citation Without Link

A brand citation without a link is a mention of a brand name in third-party content with no clickable hyperlink — historically lower-value than linked mentions, increasingly meaningful as a brand-trust signal.

Press Release

A press release is a formal announcement distributed to journalists and media outlets, often picked up by news sites and trade publications.

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