Off-Page SEO & Links

Sponsored Link (rel='sponsored')

Quick Definition

rel='sponsored' is the proper attribute for paid links and sponsored content, replacing the more generic 'nofollow' for paid contexts.

In context

Use rel='sponsored' for all paid placements: sponsored posts, paid product reviews, affiliate links, and advertising. It signals to Google that the link was paid for and shouldn't be treated as an editorial endorsement.

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