Off-Page SEO & Links

Backlink Profile

Quick Definition

A backlink profile is the complete set of links pointing to a domain, including their source, authority, anchor text, and topical relevance.

In context

Audit your backlink profile annually. Look for: total link growth trends, top linking domains, anchor text distribution, and any unusual patterns. Tools: Ahrefs, Semrush, Moz Link Explorer, Search Console (limited).

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Related terms

Toxic Backlink

A toxic backlink is one that could potentially harm rankings — links from spam sites, link farms, hacked sites, or sites unrelated to your industry.

Domain Rating (DR)

Domain Rating is Ahrefs's 0–100 metric for domain backlink strength on a logarithmic scale.

Backlink

A backlink is a link from another website to yours. Backlinks remain one of the top three ranking signals.

Co-Citation

Co-citation occurs when two sites are mentioned in the same article without linking to each other, signalling topical association to search engines.

PBN (Private Blog Network)

A PBN is a network of websites built or acquired specifically to link to a target site for ranking manipulation.

Broken Link Building

Broken link building finds dead links on relevant sites and offers your content as a replacement.

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