Off-Page SEO & Links

URL Rating (UR)

Quick Definition

URL Rating is Ahrefs's per-page version of Domain Rating — a 0–100 score for individual page backlink strength.

In context

UR is more useful than DR for evaluating how well a specific page might rank. A page on a high-DR site can still have low UR if it has few backlinks.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

Citation Flow

Citation Flow is Majestic's 0–100 metric measuring the quantity of links pointing to a page or site.

Guest Post

A guest post is an article you write for another publisher's site, usually including a link back to your own site.

Three-Way Link Exchange

A three-way link exchange has Site A link to Site B, Site B link to Site C, and Site C link back to Site A — meant to disguise reciprocal linking.

Brand Citation Without Link

A brand citation without a link is a mention of a brand name in third-party content with no clickable hyperlink — historically lower-value than linked mentions, increasingly meaningful as a brand-trust signal.

Editorial Link

An editorial link is a backlink earned naturally because a publisher chose to link to your content as a citation or reference.

Link Equity Flow

Link equity flow describes how PageRank-style authority moves through a site's internal link graph — concentrating on pages with many incoming links and dispersing thinly on orphaned pages.

Back to all terms