Off-Page SEO & Links

URL Rating (UR)

Quick Definition

URL Rating is Ahrefs's per-page version of Domain Rating — a 0–100 score for individual page backlink strength.

In context

UR is more useful than DR for evaluating how well a specific page might rank. A page on a high-DR site can still have low UR if it has few backlinks.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

Link Prospecting

Link prospecting is identifying and qualifying potential link targets before outreach.

Co-Citation

Co-citation occurs when two sites are mentioned in the same article without linking to each other, signalling topical association to search engines.

Brand Citation Without Link

A brand citation without a link is a mention of a brand name in third-party content with no clickable hyperlink — historically lower-value than linked mentions, increasingly meaningful as a brand-trust signal.

Anchor Text Distribution

Anchor text distribution is the mix of different anchor text types (branded, exact-match, partial-match, generic) across your inbound links.

Link Velocity

Link velocity is the rate at which a site acquires new backlinks over time.

Three-Way Link Exchange

A three-way link exchange has Site A link to Site B, Site B link to Site C, and Site C link back to Site A — meant to disguise reciprocal linking.

Back to all terms