Off-Page SEO & Links

Link Exchange

Quick Definition

A link exchange is when two sites agree to link to each other, often called reciprocal linking.

In context

Direct link exchanges between unrelated sites are a Google guideline violation. Natural cross-references between genuinely related content are fine; coordinated 'I'll link to you if you link to me' arrangements are link schemes.

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Related terms

Link Farm

A link farm is a network of low-quality sites that exist primarily to link to each other or to clients.

Resource Page

A resource page is a curated list of useful links on a specific topic, often hosted by industry associations, universities, or authoritative blogs.

Link Equity Flow

Link equity flow describes how PageRank-style authority moves through a site's internal link graph — concentrating on pages with many incoming links and dispersing thinly on orphaned pages.

Link Reclamation

Link reclamation finds existing brand mentions or broken backlinks and converts them into proper, working links.

HARO / Connectively

HARO (Help a Reporter Out), now rebranded as Connectively, is a platform connecting journalists with expert sources, often resulting in high-authority backlinks.

Brand Mention

A brand mention is any reference to your business name on another site, even without a direct hyperlink.

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