Off-Page SEO & Links

Link Velocity

Quick Definition

Link velocity is the rate at which a site acquires new backlinks over time.

In context

Sudden link spikes (without corresponding PR or content events) can trigger spam filters. Healthy growth patterns vary by industry but generally mirror brand and content publishing cadence.

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Related terms

Backlink

A backlink is a link from another website to yours. Backlinks remain one of the top three ranking signals.

Three-Way Link Exchange

A three-way link exchange has Site A link to Site B, Site B link to Site C, and Site C link back to Site A — meant to disguise reciprocal linking.

Negative SEO

Negative SEO is the practice of deliberately harming a competitor's rankings by directing spammy links, scraping content, or other manipulation.

Link Building

Link building is the process of earning or acquiring backlinks from other websites to improve search rankings.

Anchor Text Distribution

Anchor text distribution is the mix of different anchor text types (branded, exact-match, partial-match, generic) across your inbound links.

PBN (Private Blog Network)

A PBN is a network of websites built or acquired specifically to link to a target site for ranking manipulation.

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