Off-Page SEO & Links

Trust Flow

Quick Definition

Trust Flow is Majestic's 0–100 metric measuring the quality of links pointing to a page or site, based on proximity to trusted seed sites.

In context

Trust Flow correlates with link quality. Combined with Citation Flow (link quantity), it gives a quality-vs-quantity view of a site's backlink profile.

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Related terms

Backlink

A backlink is a link from another website to yours. Backlinks remain one of the top three ranking signals.

Brand Mention

A brand mention is any reference to your business name on another site, even without a direct hyperlink.

Link Insertion (Niche Edits)

Link insertion is the practice of adding a backlink to an already-published, indexed article on a third-party site — typically negotiated with the site owner, sometimes paid.

Link Reclamation

Link reclamation finds existing brand mentions or broken backlinks and converts them into proper, working links.

UGC Link (rel='ugc')

rel='ugc' marks links from user-generated content like comments, forum posts, and reviews.

Press Release

A press release is a formal announcement distributed to journalists and media outlets, often picked up by news sites and trade publications.

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