Off-Page SEO & Links

Broken Link Building

Quick Definition

Broken link building finds dead links on relevant sites and offers your content as a replacement.

In context

Tactic: identify broken outbound links on relevant resource pages, create or identify your equivalent content, then email the publisher with a friendly notification and your suggestion. Higher response rates than cold outreach when done well.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

Guest Post

A guest post is an article you write for another publisher's site, usually including a link back to your own site.

Anchor Text Distribution

Anchor text distribution is the mix of different anchor text types (branded, exact-match, partial-match, generic) across your inbound links.

PBN (Private Blog Network)

A PBN is a network of websites built or acquired specifically to link to a target site for ranking manipulation.

Link Equity Flow

Link equity flow describes how PageRank-style authority moves through a site's internal link graph — concentrating on pages with many incoming links and dispersing thinly on orphaned pages.

Backlink

A backlink is a link from another website to yours. Backlinks remain one of the top three ranking signals.

Toxic Backlink

A toxic backlink is one that could potentially harm rankings — links from spam sites, link farms, hacked sites, or sites unrelated to your industry.

Back to all terms