Off-Page SEO & Links

Broken Link Building

Quick Definition

Broken link building finds dead links on relevant sites and offers your content as a replacement.

In context

Tactic: identify broken outbound links on relevant resource pages, create or identify your equivalent content, then email the publisher with a friendly notification and your suggestion. Higher response rates than cold outreach when done well.

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Related terms

Link Juice

Link juice (informal term) refers to the ranking authority that flows through a link — the same concept as link equity.

Editorial Link

An editorial link is a backlink earned naturally because a publisher chose to link to your content as a citation or reference.

Press Release

A press release is a formal announcement distributed to journalists and media outlets, often picked up by news sites and trade publications.

Digital PR

Digital PR uses traditional public relations tactics (press releases, journalist outreach, expert commentary) specifically to earn backlinks and brand mentions from major publications.

Domain Rating (DR)

Domain Rating is Ahrefs's 0–100 metric for domain backlink strength on a logarithmic scale.

Link Exchange

A link exchange is when two sites agree to link to each other, often called reciprocal linking.

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