Off-Page SEO & Links

Link Acquisition

Quick Definition

Link acquisition is the process of earning new backlinks through outreach, content marketing, digital PR, and partnerships.

In context

Effective link acquisition combines linkable assets (content worth citing) with active outreach (emails to relevant publishers). Pure outreach without good underlying content rarely succeeds.

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Related terms

Citation Flow

Citation Flow is Majestic's 0–100 metric measuring the quantity of links pointing to a page or site.

Co-Citation

Co-citation occurs when two sites are mentioned in the same article without linking to each other, signalling topical association to search engines.

Link Velocity Spike

A link velocity spike is a sudden increase in inbound links over a short period, sometimes triggered by viral content or PR coverage.

Link Exchange

A link exchange is when two sites agree to link to each other, often called reciprocal linking.

Outreach

Outreach is the practice of contacting publishers, journalists, and webmasters to pitch content, request links, or build relationships.

Trust Flow

Trust Flow is Majestic's 0–100 metric measuring the quality of links pointing to a page or site, based on proximity to trusted seed sites.

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