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Domain Rating (DR)

Quick Definition

Domain Rating is Ahrefs's 0–100 metric for domain backlink strength on a logarithmic scale.

In context

DR is one of the more accurate proxies for backlink strength. Going from DR 30 to DR 50 takes roughly 10x the link strength. Use it as one input into competitive analysis rather than a target metric.

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Related terms

Press Release

A press release is a formal announcement distributed to journalists and media outlets, often picked up by news sites and trade publications.

Trust Flow

Trust Flow is Majestic's 0–100 metric measuring the quality of links pointing to a page or site, based on proximity to trusted seed sites.

Citation Flow

Citation Flow is Majestic's 0–100 metric measuring the quantity of links pointing to a page or site.

Link Velocity Spike

A link velocity spike is a sudden increase in inbound links over a short period, sometimes triggered by viral content or PR coverage.

Paid Link

A paid link is any link acquired in exchange for money or other consideration. Paid links must be marked rel='sponsored' or rel='nofollow'.

Backlink

A backlink is a link from another website to yours. Backlinks remain one of the top three ranking signals.

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