Off-Page SEO & Links

Link Reclamation

Quick Definition

Link reclamation finds existing brand mentions or broken backlinks and converts them into proper, working links.

In context

Common targets: unlinked brand mentions (request a link), broken backlinks pointing to dead URLs (redirect to current page), and lost links (reach out to publishers to restore). High-ROI compared to cold outreach.

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Related terms

Link Insertion (Niche Edits)

Link insertion is the practice of adding a backlink to an already-published, indexed article on a third-party site — typically negotiated with the site owner, sometimes paid.

Link Farm

A link farm is a network of low-quality sites that exist primarily to link to each other or to clients.

Digital PR

Digital PR uses traditional public relations tactics (press releases, journalist outreach, expert commentary) specifically to earn backlinks and brand mentions from major publications.

Resource Page

A resource page is a curated list of useful links on a specific topic, often hosted by industry associations, universities, or authoritative blogs.

Authority Score

Authority Score is Semrush's 0–100 metric for domain strength, similar to Moz's Domain Authority and Ahrefs's Domain Rating.

PBN (Private Blog Network)

A PBN is a network of websites built or acquired specifically to link to a target site for ranking manipulation.

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