Off-Page SEO & Links

Outreach

Quick Definition

Outreach is the practice of contacting publishers, journalists, and webmasters to pitch content, request links, or build relationships.

In context

Quality outreach is personalized, relevant, and offers value before asking for anything. Mass templated outreach has near-zero response rates and damages sender reputation. Focus on the right 30 contacts rather than the wrong 3,000.

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Related terms

URL Rating (UR)

URL Rating is Ahrefs's per-page version of Domain Rating — a 0–100 score for individual page backlink strength.

Backlink Profile

A backlink profile is the complete set of links pointing to a domain, including their source, authority, anchor text, and topical relevance.

Brand Citation Without Link

A brand citation without a link is a mention of a brand name in third-party content with no clickable hyperlink — historically lower-value than linked mentions, increasingly meaningful as a brand-trust signal.

Link Acquisition

Link acquisition is the process of earning new backlinks through outreach, content marketing, digital PR, and partnerships.

PBN (Private Blog Network)

A PBN is a network of websites built or acquired specifically to link to a target site for ranking manipulation.

Citation Flow

Citation Flow is Majestic's 0–100 metric measuring the quantity of links pointing to a page or site.

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