Off-Page SEO & Links

Brand Mention

Quick Definition

A brand mention is any reference to your business name on another site, even without a direct hyperlink.

In context

Google has confirmed unlinked brand mentions can carry weight as 'implied links' or trust signals. Tools like Mention, Brand24, and Google Alerts track unlinked mentions so you can request links where appropriate.

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Related terms

HARO / Connectively

HARO (Help a Reporter Out), now rebranded as Connectively, is a platform connecting journalists with expert sources, often resulting in high-authority backlinks.

Paid Link

A paid link is any link acquired in exchange for money or other consideration. Paid links must be marked rel='sponsored' or rel='nofollow'.

UGC Link (rel='ugc')

rel='ugc' marks links from user-generated content like comments, forum posts, and reviews.

Resource Page

A resource page is a curated list of useful links on a specific topic, often hosted by industry associations, universities, or authoritative blogs.

Outreach

Outreach is the practice of contacting publishers, journalists, and webmasters to pitch content, request links, or build relationships.

Co-Citation

Co-citation occurs when two sites are mentioned in the same article without linking to each other, signalling topical association to search engines.

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