Off-Page SEO & Links

Co-Citation

Quick Definition

Co-citation occurs when two sites are mentioned in the same article without linking to each other, signalling topical association to search engines.

In context

Frequent co-citation with established brands in your space helps Google understand you belong in that competitive set. Earned through industry inclusion in 'best of' lists, comparison articles, and roundups.

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Related terms

Guest Post

A guest post is an article you write for another publisher's site, usually including a link back to your own site.

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Digital PR Campaign

A digital PR campaign is a coordinated outreach effort to earn links and mentions from journalists and editorial publications — typically built around a research report, data release, or newsworthy hook.

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UGC Link (rel='ugc')

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Link Velocity Spike

A link velocity spike is a sudden increase in inbound links over a short period, sometimes triggered by viral content or PR coverage.

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