Analytics & Tracking

User

Quick Definition

A user in GA4 is a unique device or browser, identified by a Client ID cookie or User ID if logged-in tracking is configured.

In context

Users vs sessions: one user can have many sessions over time. New users vs returning users distinguishes first-time visitors from repeat ones. User-level metrics are more durable than session-level metrics.

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Related terms

Multi-Touch Attribution

Multi-touch attribution distributes conversion credit across all the marketing touchpoints in a customer journey, not just the last one.

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Conversion tracking is the system of capturing user actions that represent business value, attributing them to source, and reporting on them.

Attribution

Attribution is the methodology used to assign credit for a conversion across the various marketing touchpoints in a customer journey.

Universal Analytics (UA)

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Search Console API

The Search Console API exposes Google Search Console data programmatically — query / page / date breakdowns of impressions, clicks, position, and CTR — beyond the dashboard's UI limits.

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