Analytics & Tracking

Bing Webmaster Tools

Quick Definition

Bing Webmaster Tools is Microsoft's equivalent to Google Search Console, providing search performance and indexing data for Bing.

In context

Free and worth setting up even though Bing's market share is small. Bing Webmaster Tools includes some unique features (keyword research tool, backlink data) and can import settings from GSC.

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Attribution

Attribution is the methodology used to assign credit for a conversion across the various marketing touchpoints in a customer journey.

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