Analytics & Tracking

Conversion

Quick Definition

A conversion is any meaningful user action you track — form submission, phone call, booking, purchase, video play, file download.

In context

Define conversions in GA4 and connect them to revenue values where possible. Conversion tracking is the foundation of measuring SEO ROI — without it, you're guessing.

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Related terms

Multi-Touch Attribution

Multi-touch attribution distributes conversion credit across all the marketing touchpoints in a customer journey, not just the last one.

Custom Dimension (GA4)

A custom dimension in GA4 is a user- or event-scoped property you define and send with events — extending the default dimension set with attributes specific to your business.

GA4 (Google Analytics 4)

GA4 is Google's current analytics platform, replacing Universal Analytics in 2023. It uses an event-based data model rather than session-based.

Custom Event

A custom event is a user interaction tracked beyond GA4's automatic events, defined for your specific business needs.

SEO Dashboard

An SEO dashboard consolidates the key metrics from multiple tools (GA4, Search Console, rank tracker, GBP) into a single view for ongoing monitoring.

Last-Click Attribution

Last-click attribution gives 100% credit to the final marketing touchpoint before conversion.

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