Analytics & Tracking

Google Search Console (GSC)

Quick Definition

Google Search Console is the free Google tool that shows how your site performs in search — queries, impressions, clicks, indexing status, and technical issues.

In context

Essential for every site. Reports: Performance (queries and pages), Indexing (which pages are indexed), Enhancements (schema and Core Web Vitals), Manual Actions, and Sitemap submission.

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Related terms

Call Tracking

Call tracking platforms display unique phone numbers to different traffic sources, attributing inbound calls to the right marketing channel.

Google Tag Manager (GTM)

Google Tag Manager is a free tag management system that lets non-developers add and manage analytics, advertising, and other tracking tags without editing site code.

Referrer

Referrer is the previous URL a visitor came from, captured automatically by browsers and visible in analytics.

Server-Side Tracking

Server-side tracking moves analytics tag firing from the user's browser to your server, improving performance and bypassing some privacy controls.

Cohort Analysis

Cohort analysis groups users by a shared characteristic (acquisition date, channel, campaign) and tracks their behaviour over time — revealing retention, LTV, and channel-quality patterns invisible in aggregated reports.

Looker Studio (formerly Data Studio)

Looker Studio is Google's free data visualization and dashboarding tool, designed to connect to GA4, Search Console, BigQuery, and other data sources.

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