Analytics & Tracking

Page Value

Quick Definition

Page Value is a GA4 metric estimating how much revenue or conversion value can be attributed to a specific page in a user's path to conversion.

In context

Helpful for identifying high-impact content beyond direct conversion pages. A blog post with high page value drives downstream revenue even though it doesn't convert directly.

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Related terms

Custom Event

A custom event is a user interaction tracked beyond GA4's automatic events, defined for your specific business needs.

Scroll Tracking

Scroll tracking measures how far down a page users scroll — typically reported in 25/50/75/100% depth buckets — as a proxy for engagement and content quality.

Engagement Rate

Engagement rate is the percentage of sessions that are engaged (10+ seconds, conversion, or 2+ pageviews) in GA4.

Session

A session is a group of user interactions on your site within a defined timeframe (default 30 minutes of inactivity).

Attribution Window

An attribution window is the time period after a marketing touchpoint within which conversions are credited to that touchpoint — typical windows are 1, 7, 28, or 90 days.

Cohort Analysis

Cohort analysis groups users by a shared characteristic (acquisition date, channel, campaign) and tracks their behaviour over time — revealing retention, LTV, and channel-quality patterns invisible in aggregated reports.

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