Analytics & Tracking

Conversion Rate

Quick Definition

Conversion rate is the percentage of sessions or users who complete a defined conversion action.

In context

Average website conversion rates vary wildly by industry: B2B service sites (2–5%), ecommerce (1–3%), SaaS landing pages (5–12%). Your own historical baseline is the only meaningful benchmark.

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Related terms

Hotjar

Hotjar is a heatmap, session recording, and feedback tool used for UX research and CRO.

Looker Studio (formerly Data Studio)

Looker Studio is Google's free data visualization and dashboarding tool, designed to connect to GA4, Search Console, BigQuery, and other data sources.

Event Tracking

Event tracking records specific user interactions — clicks, scrolls, video plays, downloads — beyond standard pageviews.

Conversion Tracking

Conversion tracking is the system of capturing user actions that represent business value, attributing them to source, and reporting on them.

Engaged Session

An engaged session in GA4 is one lasting 10+ seconds, having a conversion, or with 2+ pageviews — replacing the old 'bounce rate' concept.

Conversion Window

Conversion window is the period during which a touchpoint can receive credit for a conversion.

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