Analytics & Tracking

Engaged Session

Quick Definition

An engaged session in GA4 is one lasting 10+ seconds, having a conversion, or with 2+ pageviews — replacing the old 'bounce rate' concept.

In context

Engagement rate (% of sessions that are engaged) replaced bounce rate as the standard quality metric in GA4. Higher engagement rates correlate with more satisfied users and stronger SEO performance.

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Related terms

Google Search Console (GSC)

Google Search Console is the free Google tool that shows how your site performs in search — queries, impressions, clicks, indexing status, and technical issues.

Conversion

A conversion is any meaningful user action you track — form submission, phone call, booking, purchase, video play, file download.

Call Tracking

Call tracking platforms display unique phone numbers to different traffic sources, attributing inbound calls to the right marketing channel.

Universal Analytics (UA)

Universal Analytics was Google's previous analytics platform, retired in July 2023.

Audience Segment (GA4)

An audience segment in GA4 is a defined group of users meeting specified conditions — used to filter reports, build retargeting audiences in Google Ads, and analyse cohort behaviour.

Attribution

Attribution is the methodology used to assign credit for a conversion across the various marketing touchpoints in a customer journey.

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