Analytics & Tracking

Session

Quick Definition

A session is a group of user interactions on your site within a defined timeframe (default 30 minutes of inactivity).

In context

Sessions are the standard unit of GA4 traffic measurement. Multiple pageviews and events within 30 minutes count as one session; a return after 30 minutes starts a new session.

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Related terms

Rank Tracking

Rank tracking monitors your search position for target keywords over time, typically updating daily.

GA4 (Google Analytics 4)

GA4 is Google's current analytics platform, replacing Universal Analytics in 2023. It uses an event-based data model rather than session-based.

Call Tracking

Call tracking platforms display unique phone numbers to different traffic sources, attributing inbound calls to the right marketing channel.

First-Click Attribution

First-click attribution gives 100% credit to the first marketing touchpoint a user encountered before converting.

Referrer

Referrer is the previous URL a visitor came from, captured automatically by browsers and visible in analytics.

Server-Side Tracking

Server-side tracking moves analytics tag firing from the user's browser to your server, improving performance and bypassing some privacy controls.

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