Analytics & Tracking

Looker Studio (formerly Data Studio)

Quick Definition

Looker Studio is Google's free data visualization and dashboarding tool, designed to connect to GA4, Search Console, BigQuery, and other data sources.

In context

Build custom client dashboards combining GA4 + GSC + GBP + ad platforms in one view. Templates are widely available; custom dashboards take 4–10 hours to build but are reusable across clients.

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Related terms

Attribution

Attribution is the methodology used to assign credit for a conversion across the various marketing touchpoints in a customer journey.

User Explorer (GA4)

User Explorer is a GA4 report that shows individual user journeys — every event a user fired in their session(s), in chronological order — useful for qualitative debugging of conversion paths.

UTM Parameters

UTM parameters are query string tags appended to URLs (utm_source, utm_medium, utm_campaign) that tell analytics where traffic came from.

CrUX (Chrome User Experience Report)

CrUX is Google's public dataset of real-user performance data from Chrome users who opt in, used to measure Core Web Vitals.

Multi-Touch Attribution

Multi-touch attribution distributes conversion credit across all the marketing touchpoints in a customer journey, not just the last one.

Google Search Console (GSC)

Google Search Console is the free Google tool that shows how your site performs in search — queries, impressions, clicks, indexing status, and technical issues.

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