Analytics & Tracking

Conversion Window

Quick Definition

Conversion window is the period during which a touchpoint can receive credit for a conversion.

In context

Default in GA4: 30 days for clicks, 1 day for engaged views. Adjustable based on your sales cycle. B2B with longer cycles should extend to 90 days; ecommerce with quick decisions can use shorter windows.

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Related terms

Conversion Tracking

Conversion tracking is the system of capturing user actions that represent business value, attributing them to source, and reporting on them.

GA4 (Google Analytics 4)

GA4 is Google's current analytics platform, replacing Universal Analytics in 2023. It uses an event-based data model rather than session-based.

User Explorer (GA4)

User Explorer is a GA4 report that shows individual user journeys — every event a user fired in their session(s), in chronological order — useful for qualitative debugging of conversion paths.

Custom Event

A custom event is a user interaction tracked beyond GA4's automatic events, defined for your specific business needs.

Universal Analytics (UA)

Universal Analytics was Google's previous analytics platform, retired in July 2023.

Local Rank Tracking

Local rank tracking monitors Map Pack and local organic positions across multiple geographic points within a city or service area.

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