Analytics & Tracking

Event Tracking

Quick Definition

Event tracking records specific user interactions — clicks, scrolls, video plays, downloads — beyond standard pageviews.

In context

GA4 is fundamentally event-based, with all interactions captured as events with parameters. Configure custom events through GTM for site-specific actions like form submissions, phone clicks, and booking completions.

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Related terms

Custom Dimension (GA4)

A custom dimension in GA4 is a user- or event-scoped property you define and send with events — extending the default dimension set with attributes specific to your business.

Rank Tracking

Rank tracking monitors your search position for target keywords over time, typically updating daily.

Google Tag Manager (GTM)

Google Tag Manager is a free tag management system that lets non-developers add and manage analytics, advertising, and other tracking tags without editing site code.

User

A user in GA4 is a unique device or browser, identified by a Client ID cookie or User ID if logged-in tracking is configured.

Engaged Session

An engaged session in GA4 is one lasting 10+ seconds, having a conversion, or with 2+ pageviews — replacing the old 'bounce rate' concept.

Engagement Rate

Engagement rate is the percentage of sessions that are engaged (10+ seconds, conversion, or 2+ pageviews) in GA4.

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