Content & Keywords

Knowledge Graph

Quick Definition

Google's Knowledge Graph is a database of entities and their relationships, powering Knowledge Panels, rich results, and entity-based search understanding.

In context

Influencing the Knowledge Graph happens through schema markup, Wikipedia/Wikidata entries, consistent web presence, and citations from authoritative sources that establish your entity and its connections to related entities.

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Related terms

Search Intent

Search intent is the underlying goal behind a query: informational, commercial, transactional, or navigational.

Topic Cluster

A topic cluster is a content architecture pattern where one pillar page covers a topic broadly and multiple cluster pages cover specific subtopics, all interlinked.

Keyword Cannibalization

Keyword cannibalization happens when two or more pages on the same site target the same query, splitting ranking signals between them and weakening overall performance.

E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — Google's framework for evaluating content quality, especially for YMYL topics.

Content Audit

A content audit is a comprehensive review of all existing pages on a site, evaluating performance, quality, and strategic fit.

Entity

An entity in SEO is a distinct concept (person, place, thing, organization) that Google's Knowledge Graph recognizes and connects to other entities.

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