Content & Keywords

Topic Cluster

Quick Definition

A topic cluster is a content architecture pattern where one pillar page covers a topic broadly and multiple cluster pages cover specific subtopics, all interlinked.

In context

Topic clusters concentrate topical authority and improve internal linking. The pillar page links to all cluster pages; cluster pages link back to the pillar and to each other. Now standard architecture for content-driven SEO.

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Related terms

Search Volume

Search volume is the estimated number of times a keyword is searched per month, typically reported for a specific country.

E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — Google's framework for evaluating content quality, especially for YMYL topics.

Keyword Research

Keyword research is the process of finding what searches your target customers use, segmenting them by intent and competition, and selecting which to target.

Content Roadmap

A content roadmap is the rolling 90-day publishing plan for an SEO program, mapping target keywords to page types, owners, and ship dates.

Topical Map

A topical map is a strategic document that lays out the full content territory a site intends to cover, including pillars, clusters, and individual page targets.

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