Content & Keywords

Content Cannibalization

Quick Definition

Content cannibalization happens when multiple pages on your site target the same keyword and compete with each other in search results.

In context

Symptoms: rankings flip-flopping between two pages, neither ranking well, splitting backlinks. Fix by consolidating into one stronger page (with 301 redirects) or differentiating by intent and target keyword.

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Related terms

Search Intent Mapping

Search intent mapping is the practice of classifying every target keyword by the user's underlying goal — informational, navigational, transactional, commercial — and matching it to the right page type.

Topic Modeling

Topic modeling is the analysis of how Google associates concepts and terms together within a topic, used to inform comprehensive content briefs.

Search Volume Trend

Search volume trend shows how interest in a keyword changes over time, available in Google Trends and SEO tool historical data.

Keyword Research

Keyword research is the process of finding what searches your target customers use, segmenting them by intent and competition, and selecting which to target.

Content Brief

A content brief is a document that specifies what a piece of content should cover — target keyword, search intent, key sections, word count, schema, internal links, and tone.

YMYL (Your Money or Your Life)

YMYL content covers topics that could impact a user's financial stability, health, safety, or wellbeing — finance, medical, legal, news.

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