Content & Keywords

Commercial Intent

Quick Definition

Commercial intent queries indicate research before buying ('best SEO agency Toronto', 'WordPress vs Webflow').

In context

Target commercial queries with comparison pages, case studies, and 'best of' content. These have moderate conversion rates and capture buyers in active research mode.

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Related terms

Topical Relevance

Topical relevance is how strongly a page or site relates to a specific topic, based on content depth and surrounding context.

Related Search

Related searches are the cluster of suggested queries Google displays at the bottom of a SERP and inside the 'People also search for' module — Google's hint at semantic neighbours.

Content Promotion

Content promotion is the active distribution of new content through outreach, social media, paid amplification, email, and PR — separate from creating the content itself.

Cluster Page

A cluster page is a focused article on a specific subtopic within a broader topic cluster, linking back to the pillar page.

Featured Snippet Optimization

Featured snippet optimization structures content to win the highlighted answer box at the top of Google results.

News Content

News content is timely and loses relevance quickly — algorithm updates, industry events, breaking trends, current commentary.

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