Content & Keywords
Hub-and-Spoke Model
Quick Definition
Hub-and-spoke is the content architecture pattern where a central pillar (hub) page covers a topic broadly with spoke pages covering subtopics in depth, all interlinked.
In context
Same concept as topic clusters. The pillar/hub becomes the destination for the broad keyword; spokes capture long-tail variations. Internal linking concentrates ranking power on the hub and distributes traffic to spokes.
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