Content & Keywords

Cluster Page

Quick Definition

A cluster page is a focused article on a specific subtopic within a broader topic cluster, linking back to the pillar page.

In context

Cluster pages are typically 1,200–2,500 words and target specific long-tail queries. Together with the pillar, they signal Google that your site covers the topic comprehensively.

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Related terms

Search Volume

Search volume is the estimated number of times a keyword is searched per month, typically reported for a specific country.

Search Intent Mapping

Search intent mapping is the practice of classifying every target keyword by the user's underlying goal — informational, navigational, transactional, commercial — and matching it to the right page type.

Content Pruning

Content pruning is the strategic removal or consolidation of low-performing pages to improve overall site quality.

Hub-and-Spoke Model

Hub-and-spoke is the content architecture pattern where a central pillar (hub) page covers a topic broadly with spoke pages covering subtopics in depth, all interlinked.

Content Refresh

A content refresh is a purposeful update to an existing page when its facts, usefulness, search intent, or performance show that it needs improvement.

Transactional Intent

Transactional intent queries indicate readiness to buy or take action ('hire SEO consultant', 'book dentist appointment Toronto').

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