Content & Keywords

Keyword Research

Quick Definition

Keyword research is the process of finding what searches your target customers use, segmenting them by intent and competition, and selecting which to target.

In context

Tools: Ahrefs, Semrush, Google Keyword Planner, AnswerThePublic, AlsoAsked. Process: brainstorm seeds, expand with tools, segment by intent, score by KD vs your domain authority, build a content plan.

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Related terms

Navigational Intent

Navigational intent queries seek a specific website or brand ('Toronto SEO login', 'GBP help').

Navigational Query (deeper)

A navigational query is a search where the user already knows the destination they want — 'gmail login', 'cra my account', 'toronto seo contact' — and is using search as a navigation aid.

Keyword Difficulty (KD)

Keyword Difficulty is a 0–100 score by SEO tools (Ahrefs, Semrush, Moz) that estimates how hard it is to rank in the top 10 for a keyword.

Content Cannibalization

Content cannibalization happens when multiple pages on your site target the same keyword and compete with each other in search results.

Content Audit

A content audit is a comprehensive review of all existing pages on a site, evaluating performance, quality, and strategic fit.

Transactional Intent

Transactional intent queries indicate readiness to buy or take action ('hire SEO consultant', 'book dentist appointment Toronto').

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