Content & Keywords

Search Intent

Quick Definition

Search intent is the underlying goal behind a query: informational, commercial, transactional, or navigational.

In context

Match intent or you won't rank, regardless of content quality. A blog post can't rank for a query Google has decided deserves a service page. Diagnose intent by examining the top 10 ranking pages for the query.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

Semantic SEO

Semantic SEO optimizes content for the meaning and context of queries rather than just exact-match keyword inclusion.

Entity SEO

Entity SEO is the practice of optimising content around clearly-defined real-world entities (people, places, organizations, products, concepts) rather than around keyword strings.

Content Cadence

Content cadence is the steady rhythm at which a site publishes new and updated content — typically expressed as articles per week or per month.

Evergreen Content

Evergreen content stays relevant for years and continues to attract traffic long after publication — definitions, how-tos, ultimate guides, foundational explainers.

Editorial Calendar

An editorial calendar plans what content will be published when, by whom, with what target keywords and supporting promotion.

Skyscraper Technique

The Skyscraper Technique is a content strategy that finds top-ranking content for a target keyword and creates a notably better, more comprehensive version, then promotes it.

Back to all terms