Content & Keywords

Search Intent

Quick Definition

Search intent is the underlying goal behind a query: informational, commercial, transactional, or navigational.

In context

Match intent or you won't rank, regardless of content quality. A blog post can't rank for a query Google has decided deserves a service page. Diagnose intent by examining the top 10 ranking pages for the query.

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Related terms

Featured Snippet Optimization

Featured snippet optimization structures content to win the highlighted answer box at the top of Google results.

Keyword Research

Keyword research is the process of finding what searches your target customers use, segmenting them by intent and competition, and selecting which to target.

Informational Intent

Informational intent queries seek to learn or understand something ('how does SEO work', 'what is a backlink').

Content Velocity

Content velocity is the rate at which a site publishes new content over time.

Entity SEO

Entity SEO is the practice of optimising content around clearly-defined real-world entities (people, places, organizations, products, concepts) rather than around keyword strings.

Topic Modeling

Topic modeling is the analysis of how Google associates concepts and terms together within a topic, used to inform comprehensive content briefs.

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