Content & Keywords

Content Audit

Quick Definition

A content audit is a comprehensive review of all existing pages on a site, evaluating performance, quality, and strategic fit.

In context

Annual content audits identify what to refresh, consolidate, prune, or expand. Pull data from Search Console, GA4, and Ahrefs into a master spreadsheet, then categorize each page by action.

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Related terms

Evergreen Content

Evergreen content stays relevant for years and continues to attract traffic long after publication — definitions, how-tos, ultimate guides, foundational explainers.

Content Cadence

Content cadence is the steady rhythm at which a site publishes new and updated content — typically expressed as articles per week or per month.

Content Gap

A content gap is a topic or keyword cluster where competitors rank well but you don't have content.

Cluster Page

A cluster page is a focused article on a specific subtopic within a broader topic cluster, linking back to the pillar page.

Keyword Research

Keyword research is the process of finding what searches your target customers use, segmenting them by intent and competition, and selecting which to target.

Unbranded Query

An unbranded query contains no brand name — 'best SEO agency Toronto', 'how to rank in Google AI Overviews' — and represents the top-of-funnel discovery surface.

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