Content & Keywords

Content Strategy

Quick Definition

Content strategy defines what content to create, for whom, with what goals, and how it fits the broader marketing and SEO plan.

In context

Strong content strategy aligns SEO opportunity with business objectives. It answers: which topics establish authority, which keywords drive revenue, what content gaps competitors leave open, and what publishing cadence is sustainable.

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Related terms

Content Gap

A content gap is a topic or keyword cluster where competitors rank well but you don't have content.

Search Intent Mapping

Search intent mapping is the practice of classifying every target keyword by the user's underlying goal — informational, navigational, transactional, commercial — and matching it to the right page type.

Content Brief

A content brief is a document that specifies what a piece of content should cover — target keyword, search intent, key sections, word count, schema, internal links, and tone.

Topic Cluster

A topic cluster is a content architecture pattern where one pillar page covers a topic broadly and multiple cluster pages cover specific subtopics, all interlinked.

Related Search

Related searches are the cluster of suggested queries Google displays at the bottom of a SERP and inside the 'People also search for' module — Google's hint at semantic neighbours.

Content Roadmap

A content roadmap is the rolling 90-day publishing plan for an SEO program, mapping target keywords to page types, owners, and ship dates.

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