Analytics & Tracking

Rank Tracking

Quick Definition

Rank tracking monitors your search position for target keywords over time, typically updating daily.

In context

Tools: Ahrefs, Semrush, AccuRanker, Wincher, SE Ranking. Track 30–100 priority keywords; tracking thousands creates noise without insight. Track location-specific rankings for local SEO.

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Related terms

Server-Side Tracking

Server-side tracking moves analytics tag firing from the user's browser to your server, improving performance and bypassing some privacy controls.

Universal Analytics (UA)

Universal Analytics was Google's previous analytics platform, retired in July 2023.

Bing Webmaster Tools

Bing Webmaster Tools is Microsoft's equivalent to Google Search Console, providing search performance and indexing data for Bing.

GA4 (Google Analytics 4)

GA4 is Google's current analytics platform, replacing Universal Analytics in 2023. It uses an event-based data model rather than session-based.

CrUX (Chrome User Experience Report)

CrUX is Google's public dataset of real-user performance data from Chrome users who opt in, used to measure Core Web Vitals.

Attribution

Attribution is the methodology used to assign credit for a conversion across the various marketing touchpoints in a customer journey.

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