Analytics & Tracking

Rank Tracking

Quick Definition

Rank tracking monitors your search position for target keywords over time, typically updating daily.

In context

Tools: Ahrefs, Semrush, AccuRanker, Wincher, SE Ranking. Track 30–100 priority keywords; tracking thousands creates noise without insight. Track location-specific rankings for local SEO.

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Related terms

Attribution Window

An attribution window is the time period after a marketing touchpoint within which conversions are credited to that touchpoint — typical windows are 1, 7, 28, or 90 days.

UTM Parameters

UTM parameters are query string tags appended to URLs (utm_source, utm_medium, utm_campaign) that tell analytics where traffic came from.

Custom Dimension (GA4)

A custom dimension in GA4 is a user- or event-scoped property you define and send with events — extending the default dimension set with attributes specific to your business.

SEO Dashboard

An SEO dashboard consolidates the key metrics from multiple tools (GA4, Search Console, rank tracker, GBP) into a single view for ongoing monitoring.

Universal Analytics (UA)

Universal Analytics was Google's previous analytics platform, retired in July 2023.

Conversion Rate

Conversion rate is the percentage of sessions or users who complete a defined conversion action.

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