Technical SEO

Orphan Page

Quick Definition

An orphan page is a page on your site with no internal links pointing to it. Orphan pages are difficult for Google to discover and tend to rank poorly.

In context

Find orphan pages by crawling your site (Screaming Frog) and comparing against your sitemap. Common sources: forgotten old content, programmatic pages without nav links, and pages built for ad campaigns that were never linked from the main site.

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