General SEO

Local SEO

Quick Definition

Local SEO targets searchers in a specific geographic area, focusing on the Google Map Pack, Google Business Profile, and location-specific landing pages.

In context

Local SEO is the highest-ROI channel for service-area businesses (clinics, contractors, lawyers, restaurants). The Map Pack ranks above organic results and gets the lion's share of clicks for queries with local intent.

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Related terms

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A ranking factor is any signal Google uses to determine where a page appears in search results — content relevance, backlinks, page speed, user experience, and hundreds of others.

Off-Page SEO

Off-page SEO covers signals that come from outside your website — backlinks, brand mentions, citations, social signals, and digital PR.

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