General SEO

Dwell Time

Quick Definition

Dwell time is how long a searcher spends on a page after clicking from search results before returning to the SERP.

In context

Long dwell time is interpreted as a positive engagement signal; quick returns ('pogo-sticking') suggest the page didn't satisfy intent. Google has neither confirmed nor denied dwell time as a direct ranking factor, but content that clearly satisfies the query tends to outperform thin content.

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