General SEO

Paid Search

Quick Definition

Paid search refers to traffic from advertisements that appear in search results, typically priced per click (PPC) through platforms like Google Ads.

In context

Paid search delivers immediate visibility but costs money for every click. It's the right channel for new launches, seasonal pushes, and high-intent keywords where organic competition is locked down. Most successful Toronto businesses run paid search alongside organic SEO rather than choosing one or the other.

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