General SEO

Topical Authority

Quick Definition

Topical authority is Google's assessment of how comprehensively a site covers a subject area, built through depth of content and earned signals.

In context

Sites with strong topical authority rank more easily for new content within their domain. A Toronto SEO agency that has published 100 in-depth articles on local SEO will rank a new article on the same topic faster than a general marketing blog publishing its first one.

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