General SEO

CTR (Click-Through Rate)

Quick Definition

CTR is the percentage of searchers who click your listing after seeing it in the SERP. Average CTR drops sharply by ranking position.

In context

Position 1 typically gets 25–35% CTR; position 10 often drops below 3%. Improving CTR through better titles, descriptions, and structured data markup is one of the fastest ways to gain organic traffic without changing rankings.

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