General SEO

SafeSearch

Quick Definition

SafeSearch is a Google setting that filters explicit content from search results.

In context

Mainstream business sites won't be affected by SafeSearch. If your site appears in a Knowledge Panel as 'adult content' incorrectly, it may need a content classification fix in Search Console.

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Related terms

Local SEO

Local SEO targets searchers in a specific geographic area, focusing on the Google Map Pack, Google Business Profile, and location-specific landing pages.

SEO (Search Engine Optimization)

SEO is the practice of improving a website's visibility in unpaid search engine results through technical, content, and authority work.

White Label SEO

White label SEO is when one agency provides SEO services that another agency resells to clients under their own brand.

SEM (Search Engine Marketing)

SEM is the broader category that includes both paid search advertising (PPC) and organic SEO — though many marketers use SEM as shorthand for paid search only.

Page Authority (PA)

Page Authority is Moz's per-page version of Domain Authority, predicting how well a single URL is likely to rank.

Ecommerce SEO

Ecommerce SEO focuses on product pages, category pages, and the technical architecture of online stores to drive organic traffic that converts to sales.

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