General SEO

SEO Audit

Quick Definition

An SEO audit is a comprehensive assessment of a website's search performance covering technical health, content, backlinks, and competitive position.

In context

A real SEO audit takes 15–40 hours of senior strategist time and produces a prioritized backlog of 30–80 fixes. Audits run C$1,500–C$5,000 in Toronto depending on site complexity.

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Related terms

Enterprise SEO

Enterprise SEO handles sites with thousands or millions of pages, complex internal politics, and enterprise-scale technical infrastructure.

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Helpful Content Updates (now part of the broader Core Update framework as of March 2024) targeted unhelpful, search-engine-first content — particularly low-effort AI-generated or thin-affiliate content.

Page Authority (PA)

Page Authority is Moz's per-page version of Domain Authority, predicting how well a single URL is likely to rank.

Ecommerce SEO

Ecommerce SEO focuses on product pages, category pages, and the technical architecture of online stores to drive organic traffic that converts to sales.

Indexing

Indexing is the process of Google adding a page to its searchable database. A page must be indexed before it can appear in search results.

Topical Authority (deeper)

Topical authority is the cumulative reputation a domain earns by comprehensively covering a topic — measured by depth, breadth, and quality of content in that topic area.

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