Technical SEO

Hreflang

Quick Definition

Hreflang is an HTML attribute that tells search engines about language and regional variants of a page so the right version is shown to the right audience.

In context

Hreflang is critical for international sites with multiple language or country versions. Common use: an English Canadian page (en-CA) and an English American page (en-US) with slightly different content. Errors in hreflang can cause the wrong version to show in each market.

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