Technical SEO

JSON-LD

Quick Definition

JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for adding structured data to web pages.

In context

JSON-LD is added inside a <script type='application/ld+json'> tag and is separate from the visible HTML. This makes it easier to maintain than older formats like Microdata or RDFa, which were inline in the HTML.

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