Technical SEO

301 Redirect

Quick Definition

A 301 redirect is a permanent redirect that tells browsers and search engines a page has moved permanently to a new URL.

In context

301s pass nearly all ranking authority from the old URL to the new one. Use them for site migrations, URL changes, and consolidating duplicate pages. Avoid redirect chains — each hop loses authority and slows page load.

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Related terms

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307 Temporary Redirect

A 307 status code is a temporary HTTP redirect that, unlike 302, is guaranteed to preserve the original request method (POST stays POST, not converted to GET).

308 Permanent Redirect

A 308 status code is a permanent HTTP redirect that preserves the original request method, the modern method-preserving alternative to 301.

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